About Parshav

We plan, budget, optimize and execute all marketing, sales and customer service activities. We also help in performance measurement to optimize processes. We are best-in-the-industry service- providers for planning, implementation and control of marketing campaigns by delivering specific data models. These data-models develop customer databases, thereby emphasizing on data quality management.

Our next step involves creating a forecasting model for the clients which provides insight into target group selection, customer segmentation and lead management. We provide efficient leads to our clients’ sales-funnel which results in production of customized sales opportunities. These, in turn, optimize all their marketing activities using statistics and operations-research-methods.

We provide creative services in terms of:

  • Campaign Management and Lead Generation
  • CRM and Analytical Marketing
  • Customer Intelligence
  • Consulting for email marketing strategy and execution
  • Customer retention
  • Measuring and reporting on opens, clicks, conversions, bounces and disables
  • Database optimizing and segmentation
  • Campaign success parameters
  • A very good follow up process to complete the sales cycle that results in converting the lead to a client

Apart from these, we also provide services which help get complete results of all the marketing activities. These are:

  • Reporting & Controlling
  • Measurements regarding efficiency (hit ratio) and effectiveness (hit strength)
  • Employee time and activity reporting
  • Knowledge management and collaboration